Reading BID delivers successful summer hospitality campaign to support sector
26th September 2024
Reading BID and its management company, REDA, has delivered a successful summer campaign, aimed at boosting awareness of Reading's hospitality sector over the summer months.
The 'Visit Reading this Summer' campaign ran during July-August 2024. Alongside promotion of the town centre's medieval-themed brick trail, Fantasy Trail Quest, the summer campaign content was designed to showcase Reading as a vibrant and exciting destination for summer activities.
As part of the campaign, Reading BID funded a new photo gallery featuring 50 of Reading's town centre hospitality businesses, as well as the development and production of a suite of new videos to support the campaign, bringing to life Reading's diverse evening and night-time economy, and attracting people to the town.
Things to do in Reading
Bars in Reading
Cafes in Reading
Restaurants in Reading
Pubs in Reading
Hotels in Reading
The campaign delivered nearly 300 social media posts and achieved an organic reach of 45,000 accounts across the 8-week period. Average post engagement was 4%, well above the industry aeverage of 1.2%*. The Visit-Reading.com website saw over 12% more website users, 17% more page views and 206% more traffic from social media, when compared with the same period in 2023. Key leisure and evening economy pages received significantly more visitors during the campaign, with 'attractions' seeing a 48% uplift, 'things to do' welcoming 56% more visits, and 'food and drink' seeing a 21% increase during the campaign period.
Find out more about what Reading BID does to promote the town centre throughout the year. More ideas on activities, attractions and things to do in Reading, year-round, can be found at Visit-Reading.com.
*Source: Hootsuite Analytics
