We are the ‘guardians’ of Reading’s place brand and its 2050 Vision, responsible for showing people all Reading has to offer now and in the future. We lead and champion the town’s offering to both leisure and business visitors, as well as helping to shape a better Reading for those who choose to live, work and study here.
- We lead and champion Reading’s tourism strategy, working to drive the visitor economy
- We deliver and sponsor year-round town centre events to drive footfall
- We run marketing campaigns to promote Reading as a destination of choice for visitors and business
- We own and manage Reading’s destination website, Visit-Reading.com
- We work with the BID to deliver Christmas lighting and events across the festive season
Girls at Oracle Riverside
