Our people

At REDA, we have a small team of seven, all passionate about Reading and its future. We work alongside our board of directors with a collaborative approach to create a catalyst for positive change in Reading. Our partnerships with the local authority and like-minded, proactive organisations allow us to get there quicker. Our dedication, resourcefulness and passion drive us to build a better, more inclusive and sustainable place for those who chose to live, work, visit and do business in Reading.

REDA’s board members are all true Reading Ambassadors, passionate about our purpose of shaping a better Reading for the future and fully committed to supporting our mission of boosting business and enhancing the visitor experience for all those in the Reading region.