Reading is global – both in its reach and in the people who live and work here. It has amazing global business connections as well as a global research portfolio.
A hugely multicultural place which welcomes people from across the globe, Reading has the second highest proportion of non-white ethnic groups in the South-East as well as a large white non-British population. Reading attracts a highly-skilled international workforce to its IT and the knowledge economy sectors as well as service industries.
Reading is one of the leading business destinations in the UK and indeed Europe, competing with many of the largest cities to attract foreign direct investment (FDI). Reading regularly features among the top 25 European cities of the future for FDI in the FDI Cities of the Future bi-annual report.
Carnival of the World
