The Vision in detail

The Reading 2050 Vision outlines an ambitious, smart and sustainable future for Reading, putting green technology, culture and diversity and Reading’s rivers and parks at the heart of its future development. The vision looks ahead to envisage a dynamic city in which we:-

• Share success to support and enable thriving communities

• Deliver a real sense of place and identity

• Thrive on cultural and cross-generational diversity

• Receive recognition for our heritage and natural assets

• Embed technology to deliver innovation and low carbon living for all

Three core themes, underpinned by Reading’s existing strengths and natural assets, emerged during the consultation process as the embodiment of a smart and sustainable Reading in 2050:-

Green Tech City - building on Reading’s established technological business base to ensure Reading performs strongly in a globally competitive economy.

From the provision of the greenest accommodation possible to the latest sustainable transport networks creating an uncongested city centre; the Internet of Things opening up new markets, revolutionising our homes and the way we live and learn; retro-fitting of existing buildings and iconic new architecture; a University presence in the city centre that tests cutting-edge ideas; showcasing innovation among business; renewable energy programmes; invest in our green strengths.

A City of Rivers and Parks - embracing Reading’s waterways and green spaces to improve the quality of life and providing a vital lung for the city

From new recreational spaces and sporting facilities; diverse waterside living opportunities and waterway strategies for food production; new river transport; renewable energy from waterways; making our buildings green spaces in themselves; better use of green space for education; community ownership of open spaces for events.
 

A City of Culture and Diversity - Reading’s rich heritage and strong cultural base becomes a fundamental part of the city’s make-up. Reading in 2050 is a cultural destination in its own right as well as providing a great lifestyle for our current and future communities.

From Reading delivers arts and culture to people of all ages and backgrounds; a 365 day a year festival city with vibrant public spaces and community celebrations; the city boasts modern interpretation of Reading’s heritage, community and creative hubs; riverside festivals;  technology sits at the heart of cultural programmes; a new theatre; public art city wide; arts and humanities support the city’s well- being; independent retail districts; co-ordinated leisure visitor offer.

The publication of the Reading 2050 Vision is only the start of a process. To realise this Vision we need to maintain momentum, secure cross-organisational collaboration, tell the world about our ambitions for Reading and invite people wherever they are to get involved.