Why Reading?

Why Reading? Reading is a vibrant business location and smart-living choice just 40 miles west of London. 

Reading's unrivalled location and connectivity means it is easily and efficiently reachable from international and UK markets and it is part of the London transport network.

A centre of innovation, Reading has a dynamic mix of a research-intensive University, global knowledge-intensive businesses and hungry start-ups.  Check out the list of some of the major businesses already located here or read our case studies of which companies have relocated to Reading.

Over 50% of Reading's talent pool is educated to degree level and Reading is rated among the most attractive cities in the UK for young professionals. 

Report after report ranks Reading as a top performing UK and international economy. The numbers demonstrate why Reading is a unbeatable business location. Check out the key measures and economic data.

But it is not dry numbers that ultimately make Reading such a compelling business location, it is the softer side of living and working here. Relocators appreciate the many similarities with big city living without the drawbacks. Reading boasts an enviable quality of life that allows a perfect balance of working and living all in one easy to navigate location.