To encourage staff back into the office and make the most of Reading’s outdoor spaces, Reading BID set up a zone for Wimbledon fans on the lawn outside Davidson House, near Carluccio’s, during the final week of the tournament in 2022. The area featured deck chairs and a large mobile screen broadcasting live matches, creating a relaxed and sociable environment for office workers, visitors, and local businesses.
With many employees preferring to be outdoors, this initiative provided a welcoming space where returning staff could enjoy their breaks, socialise, and ease back into office life. The setup was also open to guests at nearby restaurants and hotels, offering them a unique experience to watch Wimbledon in a lively yet comfortable setting.
Beyond the tennis, the screen also served as a platform to promote local businesses, displaying videos and advertisements between matches. By combining sport, community, and local business support, Reading BID helped to bring energy back to the town centre, offering an engaging way for everyone to enjoy summer in Reading.
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