Purple Flag Accreditation

What is it?
Reading BID successfully achieved Purple Flag status once again in January 2023. Purple Flag is an international accreditation programme that aims to reward those who achieve this in their destinations after dark. The accreditation strives to create safe and thriving locations at night for all users. 

Who is it for?
Night-Time Economy 

What is the benefit? 

Research indicates that Purple Flag can bring real benefits which include: A raised profile and an improved public image for the location; A wider patronage, increased expenditure; Lower crime and anti-social behaviour; A more successful mixed use economy in the longer term. As the governing body, ATCM has set out the core agenda at the heart of Purple Flag which represents the standards that must be achieved and maintained for a accreditation, which in turn will lead to a successful evening economy.