Footfall/Spend Data

Reading BID partners with industry-leading platforms Beauclair and Visitor Insights to gather valuable data on customer spending and footfall within the town. These tools provide us with crucial insights that not only allow us to monitor Reading’s economic performance but also position us to make informed, strategic decisions to benefit businesses and the community. 

Beauclair’s spend data enables us to analyse customer spending trends across various sectors. By comparing this data with that of other towns and cities in the area, we gain a clearer picture of how Reading is performing and which industries are thriving. This information is instrumental in identifying opportunities for growth, supporting local businesses, and understanding consumer behaviour in the town. 

Visitor Insights’ footfall platform, meanwhile, gives us an in-depth view of how many people are visiting Reading and when. This information is vital for planning events that align with peak visitor times and tailoring initiatives to maximize impact. By accurately measuring the success of past events, we are better able to evaluate what could be improved for future events.