Victoria Patyra

With extensive experience in marketing communications and particular expertise in the areas of brand management and strategy, Victoria joined REDA to support with its overarching marketing approach. Supporting the team on general marketing activity, as well as managing larger campaigns and projects, Victoria leads on brand management for both REDA and the Reading place brand.

Having worked for sector-leading brands including Thames Water and Sodexo, Victoria helps drive REDA’s goal of raising the profile of Reading. She is responsible for the overall marketing strategy for the organisation and works closely with both the REDA team and external partners to develop plans which promote Reading both locally and beyond its borders.

Victoria’s favourite thing about Reading:
I love that Reading is a riverside town – we’re so lucky to have water literally flowing through the town centre, it’s really unique. From riverside dining to leisurely river cruises and, of course, the epic Thames Path, the water makes Reading extra special.

Contact
victoria.patyra@reading.gov.uk