Family lifestyle store Miniso opens in Reading

18th November 2022

Reading Business Improvement District is delighted to announce that Miniso will be the latest new retail outlet to open in Reading town centre. The new store, which is located alongside M&S in Broad Street, will open its doors on Thursday 24 November at 12pm. 

MINISO is a design-led lifestyle retail store for all the family, offering a full range of high-quality and innovative products including toys, tech, stationery, accessories, homeware, food, health and beauty - all for great value.  The outlet enjoys exclusive partnerships with many well-loved brands such as Disney, Toy Story, Minions and We Bare Bears and proudly collaborates with a team of international designers from China, Korea, Sweden, Denmark amongst others. 

 
This will be the brand’s fifth franchise store in the UK and the 14th store overall. At the opening on 24 November, a number of activities are planned, including an appearance from MINISO’s mascot PenPen and a high energy drumming performance. Plus, free goody bags (worth over £25) with any purchase for the first 150 customers. 

Alexa Volker, Reading BIDs Manager said: “We are so excited to welcome Miniso into Reading.  A high quality, internationally known retailer will be a great addition to our town centre.  We look forward to working together with their wonderful team.”

Saad Usman, COO at MINISO UK, said: "We're delighted to announce the launch of our store in Reading. We believe that the opening of this store, our first in Berkshire, is the perfect place for us to continue our expansion in the UK.”

"At MINISO UK, we're committed to getting the retail industry back on its feet, demonstrated not only by the investment into our fantastic new store, but also the creation of 10-15 new jobs in the local market. With innovative and exciting products that are high-quality and great value, we look forward to welcoming customers of all ages through our doors on opening day and beyond."