The Reading Brand

The Reading Brand helps us all talk about Reading in a more cohesive and joined up way. It is 100% place-owned, which means it belongs to Reading and can be used by anyone promoting the town, its organisations or activities. This is about the power of collaboration; together, we can tell a stronger story of Reading. So, get involved and join the conversation.

The Reading Brand has been developed collaboratively over many months, to help us articulate what makes the Reading we know and love such a distinctive and special place. With thanks to thousands of contributors from across our town who gave time to surveys, discussions, focus groups and workshops.

We've separated the full toolkit into chapters which you can download below. Please feel free to get in touch if you need any support.