About

The well-known toy shop brand has opened a new shop inside WH Smith on Broad Street in Reading. Whether you’re just starting out on your parenting journey with a new arrival, your little ones are growing up fast, or you’re buying for a loved one, they offer support, guidance, and a sprinkling of fun and magic through every step of your adventure. Our mission is to encourage kids of all ages to engage with as many forms of play as we possibly can because we believe that play has the power to change lives and build magical memories that will last a lifetime.